Building Upon New Standards

Inspired by the recently completed Global Technology Center, the manager of the consumer quality systems desired a similar renovation for their new space.  With the new image of Cooper quickly taking shape, the manager's first request was that the dealers who enter the space will remember that they are at Cooper Tire, and not at a competitor's office.  Thus began a twist of the prior project into a more brand focused space.  Using similar colors in different ways, we made sure the first thing dealers would see is the Cooper blue and continued it in a more subtle fashion throughout the remainder of the office.  The collaboration of similar colors of the GTC with different finishes and products have set up this renovation to become a very strong complimentary space.